JukeKick
Project 3

Visual Rhythm: Urban Expression Documentary

A cinematic exploration that captures the essence of movement and identity in the streets of San José.

The Challenge

To capture the authenticity of Costa Rican urban dance culture, often marginalized, and present it in a format that would resonate with both the local community and a global audience. The challenge was to avoid clichés and create a pure narrative about rhythm as body language.

Our Solution

We developed a short-format documentary, filmed in real locations where the movement was born. Instead of a rigid script, we followed the dancers, allowing their personal stories and connection with the urban space to drive the narrative. We integrated motion graphics that visualized sound and rhythm.

Key Process

  • 2-month immersion in the community to build trust.
  • Filming with action cameras and drones for dynamic perspectives.
  • Binaural sound editing for an immersive auditory experience.

Results

  • Official selection in 3 international urban film festivals.
  • A 40% increase in dance workshops in the local community.
  • Creation of a digital movement archive for future artists.

Project Details

Client
Calle Dance Collective
Year
2023
Role
Creative Direction & Production
Duration
28 min

Gallery

Dancer performing a freeze move in an urban setting Dance group rehearsing at sunset Detail of moving feet on asphalt
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